We are made of memory. But memory is a fiction.

The exhibition Self Storage explores the ways in which individuals construct their identities through personal and intimate memories, as well as through the technical and social mechanisms that shape the traces those memories leave behind.

Memory is not an objective recording: it is an assemblage, a selective construction, made as much of forgetting as of persistence. Memory emerges within a space shaped by desire, loss, and reconstruction. Self Storage highlights this subjective and unstable dimension of memory: diaries, family archives, obsolete technologies, and bodily recollections become materials through which to question the materiality of memory and its capacity for reinvention. Hard drives, cloud storage, online profiles, and social media are gradually replacing diaries and photo albums. This massive process of externalisation raises questions about the boundary between private memory and public exposure, between lived traces and standardised data. Self Storage extends this reflection into the contemporary era, in which identity is stored and exported.

Through the works brought together, the exhibition offers a poetic and critical drift between real and invented memory, between the intimate and the externalised. It invites us to ask: What do we need to remember? What do we choose to forget? What becomes of the “self” when it is reduced to archives, content, and digital traces?